2016 China smart phone market increasingly fierce fighting, Taiwan-based chip industry if it can win market share continued growth of mobile phone brands in mainland factory orders, operating performance will be relatively prominent, but if China mobile phone market share decline in customer brand, chip industry not only will face Shippingtime deferred, together with high accounts payable and high inventory level, will allow businesses Xinjingdantiao, since 2016, China mobile phone brand factory shipments poor performance of many good or bad, will affect Taiwan-based chip industry operating large kinetic energy gap.
Taiwan-based first-line chip industry pointed out that in 2016 the first half of the global mobile phone market, low-end models sales performance slightly exceeded expectations, weak high-end models demand, Taiwan-based chip industry and more in the low-end models for the main battlefield, MediaTek second quarter revenue growth target of more than 30%, can be seen worldwide, the demand for low-end mobile phone market momentum, however due to increased market share in mainland various mobile phone brand factory change, fear of the Taiwan-based chip industry orders have different influences.
2016 sales growth of the most prominent mobile phone brands in mainland factory Oppo, Gionee and Vivo, the Fun 2016 smartphone shipment growth target set at 30% higher standard, and now it seems the opportunity compliance is rather high, so that the relevant component suppliers vendor performance significantly benefit MediaTek the second quarter revenue growth targets is almost a disdain for all semiconductor maker, Oppo, Vivo and Jin orders contribution credit.
Lenovo completed the integration of Motorola (Motorola) mobile phone R & D resources, the new mobile phones will be the second half of 2016 came out aggressively, shipments easily scale up to 10 million level, comprehensive market share inroads into the territory, with the association itself is not much inventory, so that the relevant component suppliers have high hopes, expecting massive Lenovo orders rose.
As down at paragraphs after classes ZTE, Cool, and fell and millet, music television, the odd tiger and other brand owners in 2015, and even the recent face of global high-end phone demand hypothermia Huawei, follow-up phone sales and market share the performance of both into a bitter struggle, fear was forced to reposition itself in clear inventory, price competition, and even open up new battlefield and other strategies.
As part of the mainland mobile phone brand Downs industry will take some time to find the best tactics for brand positioning, will make the relevant chip supplier orders appear stalled situation, Taiwan-based chip-related industry only silently accompany customers get through this transition period, in the short term operating performance probably will face a lack of kinetic energy dilemma.
